Suara Cooperativa, a leading entity in personal care, presented at Mobile World Congress 2025 (MWC) a pilot test, developed jointly with Oroi, to introduce virtual reality in home care services and in apartments for the elderly.
Suara Cooperativa, a leading entity in personal care, attended Mobile World Congress 2025 (MWC) to show its advances in the introduction of disruptive technology in the care sector and explore new technologies to improve its services.
In this context, on Thursday, March 6, the last day of the MWC presented one of its bets to introduce technological innovation in the care sector. This is a pilot test, developed jointly with Oroi, to introduce virtual reality in home care services and in apartments for the elderly. In this way, Suara has focused on the need to reduce the digital and gender gap in highly feminized and often precarious work areas, such as home care.
In detail, Suara Cooperativa was able to present the preliminary results of the pilot test “Therapeutic accompaniment at home” at the round table “For a full sociodigital inclusion”, organized by M4Social and the Mobile World Capital Barcelona Foundation. This initiative empowers family workers as technological facilitators and brings the benefits of virtual reality to the homes of people served.
“We were able to present our virtuality project in Oroi, at home and in other services as well, where we reached a fairly representative sample, almost 160, 170 elderly people and then we also had the opportunity to train almost 30 professionals, mostly family workers. All this has been thanks to the project subsidized by the Cellnex Foundation”, explains Bàrbara Outeiro, head of Open Innovation at Suara Cooperativa.
In addition, Outeiro assures that “it is essential to be at the MWC to share an innovative vision of the care sector with a project that demonstrates that technologically empowering caregivers improves the service and also provides them with tools for better socio-digital inclusion”.
Other actions within the MWC
This has not been Suara's only participation in the MWC where it also made a pitch to different companies to present the Social Digital Lab, the cooperative's social innovation laboratory. This has a working methodology that is inspired by European laboratories and is known as the quadruple helix, since it generates spaces in which citizens, start-ups and technology companies, universities and research institutes, as well as public administration co-create, design and implement technological solutions to the main social challenges.
This way of working is what led Suara to be recognized as one of the ten Catalonia Exponential Leader companies by ACCIÓ, which certifies it as one of the ten leading companies in disruptive technology. In this context, the cooperative participated in the pitch at the MWC where all the companies that have obtained this recognition were able to present their projects.
On the other hand, also with the help of ACCIÓ it participated in the Open Innovation Challenge where it presented a challenge to improve the management of the home care service. As a result, it met with different technology companies.
In addition, it also held other meetings to explore the latest technological developments and see how these can be implemented in the different services of Suara, especially in the areas of health, care and education.
"It is true that there are many interesting proposals that are designed directly for the health sector and others that may not be, from larger companies, but that do have multiple options to adapt to the needs that we have as a cooperative", explains Clara Garcia, head of Pilot Tests at Suara Cooperativa.
It was four intense days that Garcia concludes: "We were able to meet companies related to social robotics, which is a part that we are exploring and we are very interested in. It is also very enriching to see the latest trends, both in artificial intelligence within homes and stimulation systems aimed at the elderly and other groups."
